5 Important Digital Marketing KPIs To Track

Your marketing strategy is only as good as the time you take to verify its effectiveness. Having the ability to identify if the goals you set have been reached or not lets you determine what needs to be used more or less and what needs to be optimized. Key performance indicators, or KPIs, are numerical values that reflect the efforts of your marketing strategy. They also give you the information you need to make decisions that will help you make pivots when things aren’t going as well and help you celebrate all of the digital wins you’ll realize from your optimization efforts. Many insights can be revealed through tracking these KPIs over time that will help streamline your way to success, understanding your audience better and the digital experiences that drive them to action. Here are five KPIs that digital marketers should be tracking: Digital Engagement We’re all aware of the power that social media holds. Understanding if you’re producing content that’s worthwhile and valuable is

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